An outfit is our answer to the hardest part of buying clothes online: not “is this nice” but “will this go with what I already have”. Each look is four or five pieces from the current volume, specified together, photographed together, and sold together at a set price below the sum of its parts.
You can buy the whole look in one action, or take any single piece from it. Every product page shows the look its garment belongs to, under “Wear it with”, so you can see the intended company before you commit.
Look 07: The Sunday Edit
Olive twill overshirt, ink straight chino, navy merino crewneck, tan leather derby. Built for the sort of day that starts at a market and ends somewhere with tablecloths. The overshirt carries the outfit; everything under it is deliberately quiet.
Set price ₹12,480, a saving of ₹1,000 against buying the four separately.
Look 06: The Long Commute
Charcoal half-zip, stone relaxed trouser, white oxford, black minimal sneaker. Sits between office and not-office without committing to either. Everything in it is machine washable, which is not an accident.
Look 05: First Cold Week
Quilted vest, flannel check shirt, ink straight chino, brown suede chukka. The vest is the piece people are unsure about and end up wearing most. Layered over the flannel it reads as considered rather than technical.
How the set price works
- Adding a look puts each garment in your bag as its own line, so you can still change a size or remove one piece.
- The set discount applies automatically while all pieces of the look are present.
- Remove a piece and the discount comes off; the remaining items revert to their individual prices.
- Sizes are chosen per garment. Nothing assumes you are the same size top and bottom.
New looks are published with each volume, roughly every three months. The journal covers the thinking behind each one.